PPC and Your Quality Score

I have been messing around with ppc on google adwords with only varying degrees of success. I am still spending more than I make. I do see the power once I get it working.

I found this article that may help clear up some of my problems. I thought I would share it as it may help you as well.



Ads Rarely Show Due to Low Quality Score

Ads Rarely Show Due to Low Quality Score
By Daniel K. Smith

Have you ever received this message in Google AdWords? Are you having this issue right now?

This message is the equivalent of having your ads shut off. The bad news is Google has rated your landing page as low quality, and is refusing to display your ads. You won't get impressions for any of your ads when you have this message.

The mantra of Google AdWords is relevancy. Your Keyword Phrase, Ad and Landing Page must all be relevant to achieve a good quality score. If you get a low quality score, your ad becomes disabled.

So what do you do to fix it? How do you improve relevancy? There are a couple of steps you can take.

First, take all the keywords you are interested in running ads for, and place them in unique AdGroups. That means one AdGroup per Keyword. If you have too many keywords, you may want to start with only your top performing keywords.

Next, write a unique ad for each keyword. You want the headline of the ad to be the exact keyword. The content in description lines 1 and 2 can be the same. But each headline needs to be the exact keyword. This makes ad unique to the keyword. AdWords will recognize the keyword in the ad, and that makes the ad relevant to the keyword. Plus the consumer is likely to click on the ad if the headline matches their search.

While you are creating the ad, also put the keyword in the display url. The display url must have the same domain as the destination url, but beyond you can do what you like. For example, try a display url of MyDomain.com/my-keyword-phrase. You get the keyword in the ad twice, boosting relevancy.

Finally, create a custom landing page for each keyword. You need the keyword in the following places on your landing page.

• The url if possible
• The page title
• The meta tags for keywords and description
• The <> tags on the page
• The content, with 2% to 5% density

Doing so makes the landing page relevant to the keyword. In the end, you'll have relevant keyword, Ad and Landing Page and you so can say goodbye to the message "Ads Rarely Show Due To Low Quality Score".

You should be aware that a major component of quality score is the CTR. Google basically says a good ad will thrive (get a good CTR) because humans reading the ad will be compelled to click on it, therefore it is relevant. A CTR of less than 1 percent could be contributing to a low quality score. A CTR of at least 2 percent is desirable.

However, relevancy is likely a bigger factor in your quality score issue. If your campaign is new, you won't have enough impressions to create a meaningful CTR. Even if it is older and has many impressions, you can benefit from better relevancy.

Would you like to learn about Adwords Quality Scores, Relevancy and the message Ads Rarely Show Due To Low Quality Score? Get your FREE AdWords Strategy Guide to learn more. Plus you'll find advice on how to automate adgroup, ad and landing page generation, which is a big time saver.

Thank you,

Dan Smith

http://www.adwords-marketing-tool.com/adwords-marketing.aspx

Article Source: http://EzineArticles.com/?expert=Daniel_K._Smith
http://EzineArticles.com/?Ads-Rarely-Show-Due-to-Low-Quality-Score&id=2765981

Just as a side note you will be limited in the number of adword groups that you can actually make in a campaign. I have read others suggest using 1000's of keywords this would mean 1000's of adgroups. Following Dan's advice you will have to target the best keywords.

Hope this helps. I have to go back and adjust some of my campaigns

Using Adwords to Make Money From Amazon

Use Amazon Affilitate and Adwords to make big bucks.
Just a quick post today I am suppose to be working on otherthings today.

Amazon is one of the biggest online marketers of all kinds of products. I have discovered a tool that will help you create Google Adwords compaign that directly links to an Amazon sales page.

This is important because you don't need a website to use this tool. By using Georg's software you almost instantly create an Adwords ad by targeting keywords in the ad page itself. This gives a high quality score and reduces your cost per click through Google. The customer is taken directly to Amazon's sales page for what they searched for but through your affiliate link.

If they buy you are credited with the referal percentage.

The ads are highly targeted so people that click on them are well into the buying mode.

Simple system and Georg's software and ebook make it even easier.

Take a look now at Amazon + Adwords = $ for the full details.

My Philosophy On Internet Marketing

Are you tired of always being "Sold" something?

Yes it is true you can make money on the Internet. You can barrage people with constant advertising using a shot gun approach hopefully catching someone.

Think of how frustrated you have been trying to find a little bit of information and having to sort through many pages of sales letters just to find the little piece of truth. The more information that all of us put up on the web the more the search engines have to sort through this.

The search engines are getting very good at this and are constantly evolving. When you set up your web pages always try to give some information of value. So many web sales pages I have seen just repeat over and over how good the particular product is. Yes it is important concentrate on the benefits of the products, but think of offering the person a snippet of the actual information in the ebook or product in the sales page.

Yes you are giving information away for free, but you are making your sales page worth more to a person. If you are selling something you believe in you should be able to provide a little insight into how good it actually is.

Provide the best quality information, and products that you can. Avoid things that dilute the quality of the Internet. New information, and solid information are very important. Many people are looking for the basics in what ever Field they are searching. The basics are often "tried and true" methods or foundations. Provide these first then move to more advanced information.

Google has implemented a quality score for AdWords. I expect web pages will soon be assigned quality score (this is the simplest forms) dependant on the actual information provided on the page. This will mean that simple sales pages will not rank well. The old saying "Content is King" the new saying will be "Quality Content is King".

Your website will evolve as you learn and educate yourself. Keep working at making it better and better and more people will respect you and your information and will want to buy from you.

My philosophy on Internet Marketing in a nut shell!