Wednesday, August 26, 2009
Keyword elite is a suite of software that helps you find all manner of keywords to use in your marketing campaigns. It searches the web for websites with your keywords and it suggests many hundreds of others for you to use.
I had heard of the original Keyword Elite a few years back. Many of the people I read said that they used this program and loved it, to find hidden keywords that we miss when we are setting up our campaigns and niche websites.
I had looked into the price and at the time decided that it was too steep for me as I was only making a partial income from the web and had to do everything on the cheap. Hours of searching for the right keywords starting with only a guess and the google adwords tool. It worked and I made a bit.
Yesterday I recieved a number of emails about the launch of Keyword Elite 2.0 so I thought I might check it out again. I was prepared for the price. I read the information and signed up for the free book that shows you some simple strategies for making money online with out the program. (Brad , the author of the program, shows you how run the sample techniques without and with Keyword elite 2.0 in the free book).
It is worth getting the free book just for these techniques. I have refered to it many times today.
Well I mulled over spending the $197.00 overnight. It does come with money back guarrentee. I decided to buy it. I have never spent this much on any one product ever !!!!
So I have just spent the last 4 hours going over this program testing it out and I have only just scratched the surface.
I am completely blown away by this program and the bonuses offered with it. It is easy to use and works realtively quickly for me even on dial up. Have I made my money back yet? No but I am extremely confident that I will in the next month using it.
All the positive comments that I have read are warrented. Keyword Elite 2.0 is that good!!
I know spending close to $200 is not for everyone right now. If that is the case I know where you are at. If this is your circumstances go get the free ebook that Brad is offering and it will help you in any niche. The Free Ebook is on the information page. Just click throught to Keyword Elite 2.0 to access the book. You won't be sorry.
I have already used some of the keywords generated in a new adwords campaign. My head is just realing with the possibilities with this software alone. It is going to take me many days to sort through all this new information, but you can put things into practice as you go.
If you can afford it and are serious about making your full time income from the internet then do take a bit of time to check out Keyword Elite 2.0.
Thursday, August 20, 2009
I found this article that may help clear up some of my problems. I thought I would share it as it may help you as well.
Ads Rarely Show Due to Low Quality Score
Ads Rarely Show Due to Low Quality Score
By Daniel K. Smith
Have you ever received this message in Google AdWords? Are you having this issue right now?
This message is the equivalent of having your ads shut off. The bad news is Google has rated your landing page as low quality, and is refusing to display your ads. You won't get impressions for any of your ads when you have this message.
The mantra of Google AdWords is relevancy. Your Keyword Phrase, Ad and Landing Page must all be relevant to achieve a good quality score. If you get a low quality score, your ad becomes disabled.
So what do you do to fix it? How do you improve relevancy? There are a couple of steps you can take.
First, take all the keywords you are interested in running ads for, and place them in unique AdGroups. That means one AdGroup per Keyword. If you have too many keywords, you may want to start with only your top performing keywords.
Next, write a unique ad for each keyword. You want the headline of the ad to be the exact keyword. The content in description lines 1 and 2 can be the same. But each headline needs to be the exact keyword. This makes ad unique to the keyword. AdWords will recognize the keyword in the ad, and that makes the ad relevant to the keyword. Plus the consumer is likely to click on the ad if the headline matches their search.
While you are creating the ad, also put the keyword in the display url. The display url must have the same domain as the destination url, but beyond you can do what you like. For example, try a display url of MyDomain.com/my-keyword-phrase. You get the keyword in the ad twice, boosting relevancy.
Finally, create a custom landing page for each keyword. You need the keyword in the following places on your landing page.
• The url if possible
• The page title
• The meta tags for keywords and description
• The <> tags on the page
• The content, with 2% to 5% density
Doing so makes the landing page relevant to the keyword. In the end, you'll have relevant keyword, Ad and Landing Page and you so can say goodbye to the message "Ads Rarely Show Due To Low Quality Score".
You should be aware that a major component of quality score is the CTR. Google basically says a good ad will thrive (get a good CTR) because humans reading the ad will be compelled to click on it, therefore it is relevant. A CTR of less than 1 percent could be contributing to a low quality score. A CTR of at least 2 percent is desirable.
However, relevancy is likely a bigger factor in your quality score issue. If your campaign is new, you won't have enough impressions to create a meaningful CTR. Even if it is older and has many impressions, you can benefit from better relevancy.
Would you like to learn about Adwords Quality Scores, Relevancy and the message Ads Rarely Show Due To Low Quality Score? Get your FREE AdWords Strategy Guide to learn more. Plus you'll find advice on how to automate adgroup, ad and landing page generation, which is a big time saver.
Just as a side note you will be limited in the number of adword groups that you can actually make in a campaign. I have read others suggest using 1000's of keywords this would mean 1000's of adgroups. Following Dan's advice you will have to target the best keywords.
Hope this helps. I have to go back and adjust some of my campaigns
Tuesday, August 11, 2009
Google adwords is the advertising you see when you search in google for an item that you are interested in. The theory is that if your ad is shown during a search and the customer finds your add interesting enough to click through to it, you pay a fee for that traffic.
The fee can range from 5 cents to tens of dollars depending on how much you bid and the competition for that spot. The more you bid the higher the spot on the list you can achieve. The higher on the list the more people will see your ad and click through to it.
That is the very brief fundamentals of the process of Google adwords. The catch is that google has made many restrictions and rules that you need to follow to make it work. In a perfect world you would spend $1.00 on advertising and have people click through to your site and spend $2.00. This would give you a Return On Investment (ROI) of 100%. This means you would constantly make money when people click through to your site.
It is much more common when you are starting to pay $10.00 for advertising and get $1.00 back in revenue. You can see here that you can go bankrupt very quickly if you follow this ROI.
I have been dabbling with Pay Per Click (ppc) for a few years with google adwords. In all honesty I have spent more than I have made this way, but I do see the potential. It is actually a very powerful traffic generation techique.
I recently purchased an ebook by Perry Marshall found at www.perrymarshall.com The Definetive Guide to Adwords. Perry is an expert adwords marketer and shows in this book how to tweak and test each campaign until you have it profitable. His goal is to take you from losing money to breaking even, to making money then to seriously profitable with adwords.
So how is this going for me? Well the book is clearly laid out and he emphasises testing so you really know what is going on in your campaigns. I am a firm believer in testing and I use www.statcounter.com which is free and works like a charm.
So not having put a lot of time into this yet I have reduced my expenses and increased my ROI. I have saved the cost of the ebook in my campaigns and am starting to see some small profits com in.
I do need to do more testing and alter some of my campaigns but I think I am beginning to get the hang of it.
Google Adwords was once called a machine of many moving parts. This is so true, and some of them move beyond your control so it is hard to get a handle on it. If you are planning to try adwords or have tried and spent a fortune go to Perry's site www.perrymarshall.com and read about The Definetive Guide. Make your own choice if it would help you.